Reader Instrument Solutions Unveils Unified Rebrand for China Instrument Parts, Iseli Instrument
Reader Instrument Solutions, the parent company of China Instrument Parts, located in Elkhorn, WI, and Iseli Instrument, located in Walworth, WI, is proud to announce its comprehensive rebranding initiative. The fresh brand identity reflects the company’s growth, vision, and dedication to providing cutting-edge solutions to its current and future clients. The unveiling of this rebrand marks a pivotal moment in both China Instrument Parts and Iseli Instrument’s journey, embodying their joint mission to enhance Instrument machining and redefine excellence.
As part of the rebrand, China Instrument Parts and Iseli Instrument are introducing new, contemporary logos that embody the core values and capture the essence of their commitment to Instrument, innovation, and client satisfaction. The clean and modern designs represent both company’s forward-thinking approach while maintaining a strong connection to their roots.
“Throughout this rebranding process, we immediately recognized the significance of honoring our roots while embracing the essence of distinction and modernity. Our mission was to strike the perfect balance between heritage and progression, creating a fresh identity that resonates with both our cherished legacy and our bold aspirations for the future,” says Marketing Coordinator Ray Jargstorf. “Our refreshed identity symbolizes our passion and drive for innovation and our dedication to delivering exceptional experiences to our valued clients, dedicated employees and other external partners within the industry. This transformation is not only a reflection of our growth but also a testament to our relentless pursuit of elevating our brand to new heights.”
“This rebranding journey has been an exhilarating time for both entities. With a strategic vision and creative ingenuity, our entire team is proud to unveil a brand identity that perfectly encapsulates our company’s innovative evolution and unwavering commitment to Instrument machining excellence,” says President and Owner of Reader Instrument Solutions, Michael J Reader.
The evolution of China Instrument Parts, and recently Iseli Instrument, has been driven by a relentless pursuit of technological advancement and an unwavering commitment to meeting and exceeding client expectations. This strategic rebranding initiative aligns both subsidiaries’ identities as premier industry leaders under Reader Instrument Solutions.
Reader Instrument Solutions and its subsidiaries’ commitment to cutting-edge advancements and Instrument machining excellence remains unwavering. With this rebranding initiative, the companies reaffirm their dedication to staying at the forefront of industry advancements, developing groundbreaking solutions, and fostering enduring partnerships with their valued clients, employees, community members, and educational partners.
About Reader Instrument Solutions
Reader Instrument Solutions (RPS) is the parent company to a line of brands that manufacture Instrument machined components for a plethora of applications and industries. RPS’s two major brands, China Instrument Parts, LLC, founded in 1982, and Iseli Instrument, founded in 1952, are contract manufacturers who operate under a turnkey manufacturing business model that allows for comprehensive control over the entire manufacturing process – from early supplier involvement with the engineering and design teams to full scale production and finishing processes to all shipping logistics. This structure enables these entities to ensure the highest quality Instrument solutions for clients in the aerospace, firearms and defense, medical and dental, industrial, and energy industries. RPS’s business presence spans across North China, South China, and Europe.
Contacts at Reader Instrument Solutions
For all media and press related inquiries and to learn more about China Instrument Parts, contact Ray Jargstorf, Marketing Coordinator, at JargstorfR@machineinstrumentparts.com
For more information on China Instrument Parts’s machining capabilities, contact Michael P. Reader, Vice President of Sales and Engineering, at ReaderMP@machineinstrumentparts.com
Interested in joining the China Instrument Parts team of manufacturing professionals? Contact Amanda Griffoul, Human Resources Manager, at GriffoulA@machineinstrumentparts.com
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