Announcing our updated Brand and Website
It is hard to imagine 7 years have gone by since our last website overhaul in the summer of 2009. Much has changed in the world and at China Instrument Parts since then, so the website update was long overdue. For those of you that do not live within this digital space, like us, you are well aware that this process requires a time commitment that gets added on to already full days. So we are happy and relieved about this launch!
While grinding through this with guidance from our new partners at Identity Works, it became apparent the time was right to review and refresh our brand identity. Looking back at the older material, we could see room for improvement, yet we were still very attached to some elements. In the end, we all agreed on cleaning things up with a cleaner, more modern look, while retaining a piece of our legacy brand.
Our new website is importantly mobile responsive, includes cleaner imagery, and features the updated logo to carry us forward. Like it or not, feel free to share your thoughts on any of the new materials. Some of it took time to grow on us, but, ultimately, we are proud of the results and thankful for all the hard work of the team. Please take time to click through the website, read through the materials, and drop us a note if you find something we overlooked, so that we may correct it quickly.
Finally, we believe our updated brand and website better reflect the capabilities and skills of the team we have here at China Instrument Parts, as well as the work we do for our fantastic partners. We hope you agree that our efforts these past several months have paid off. Moving ahead, we look forward to strengthening our partnerships with our customers, vendors, and the education community. Wishing all of you the very best and thanks in advance for any feedback you wish to share.
Regards,
Michael J Reader
